A safety tool for early moments — not worst-case scenarios
Most personal safety products are built around extremes.
They assume danger is obvious, immediate, and unavoidable. But in real life, the moments that matter most are quieter than that — a strange feeling, a pause, a hesitation, a sense that something is slightly off.
She’s Birdie is designed for those early moments.
Not to turn you into a different person. Not to force confrontation. Just to give you a simple way to interrupt uncertainty and create space when you need it.
Why sound and attention work
In public spaces, attention is power.
Situations escalate when they stay private — when no one is watching, when nothing changes, when uncertainty lingers too long.
Birdie works by doing the opposite:
- It breaks ambiguity
- It draws eyes and awareness
- It makes it harder for a situation to stay hidden
You don’t need to decide what someone else’s intentions are. You don’t need to be right. You just need the option to act early.
Designed for real-world movement
Birdie is small enough to live on your keys or bag — not buried, not forgotten, not something you have to dig for when your hands are already full.
That matters.
Most hesitation comes from friction: finding something, unlocking something, deciding how to use it. Birdie removes that friction by being immediately accessible and instantly understandable.
Pull the pin. Sound and light activate. The moment changes.
Who this is for
She’s Birdie was originally designed by women, for women — but its usefulness extends far beyond that label.
This is a safety tool for:
- Anyone who spends time in public spaces
- Anyone who moves through car parks, streets, campuses, or transit areas
- Anyone who wants a calm, non-violent option for early action
- Anyone who values awareness over confrontation
It doesn’t replace awareness. It supports it.
What “enough” looks like
Preparedness doesn’t mean being ready for everything.
It means having one simple option when your body says, “Pay attention.”
Birdie gives you that option — without forcing fear, aggression, or escalation.
Just enough to trust yourself.
Frequently asked questions
Is a personal safety alarm actually effective?
Yes. Attention and sound are powerful in public spaces. Alarms work by breaking uncertainty and drawing awareness, which often stops a situation from escalating.
Is this a self-defence weapon?
No. Birdie is a non-violent safety tool designed to create attention and space — not to cause harm or confrontation.
When should I use a safety alarm?
Early. If something feels off, you don’t need certainty to act. Birdie is designed for those early moments of discomfort.
Is this only for women?
No. While designed by women, Birdie is useful for anyone who wants a simple, proportional safety option in public spaces.
How loud is the alarm?
Loud enough to be immediately noticeable and draw attention nearby.
Does it require charging?
Yes. Birdie is rechargeable, making it suitable for regular everyday carry without disposable batteries.
